The Bean & Beetle brand guide is a cohesive visual system for a fictional all-day brunch café and bar. The concept blends a warm, creative atmosphere with the dual energy of coffee and cocktails. I began with audience research to define the brand voice, then designed a logo, color palette, and typographic system that reflect the inviting yet modern personality of the space Inspired by beetle iridescence and coffee tones. The final brand guide shows logo usage, type hierarchy, color combinations, and real-world applications like a  tangible menu and examples of signage, demonstrating how the identity comes to life across print and environmental design.