UPPAbaby is a baby gear company that makes high-quality strollers, car seats, and accessories designed to fit seamlessly into modern family life. Based in Massachusetts, the brand has a strong following among families who value both function and aesthetics.

At UPPAbaby, I collaborated closely with the in-house creative team to develop a diverse range of marketing and brand materials across digital and print platforms. My work included designing social media graphics, email campaigns, editorial ads, and internal presentations, all of which were aligned with the brand’s clean, modern aesthetic. I also helped with photo editing, asset organization, and maintaining visual consistency across all channels.

One of my favorite projects during the internship was designing a set of playful character stickers inspired by UPPAbaby’s soft color palette and family-friendly personality. These abstract characters were created for a small internal project, but they quickly became a hit with the team. I was later asked to expand the series for use in in-office branding and internal culture materials. The project became a fun and meaningful way to bring warmth and personality to the brand’s internal identity, blending illustration, design, and storytelling in a way that felt uniquely UPPAbaby.